In a world celebrated for its vibrant and pulsating consumer culture, elaborate and cost-intensive marketing […]
Brand Positioning is the Mantra to Success in the Fast Moving Consumer Goods FMCG Sector Authored by Mr Dawinder Pal Head of Marketing at Bikano
The FMCG sector happens to be one of the toughest and volatile categories to succeed, […]
FMCG companies took to apps bet big on direct to consumer reach By Mr Manish Aggarwal Director Bikano
The eruption of Covid-19 has left millions and millions of businesses scurrying for survival. Although […]
Best sweets options perfect for celebrating Indian festivals
Indian festivity is the time for celebrations and the festivals are just around the corner. […]